Analysis

2022 World Cup: Chance To Build Global Legacy

On May 20th, 2019, Fatma Al Nuaimi, the Communications Director for Supreme Committee for Delivery and Legacy (SC), held an interview with Goal about the pioneering features of the upcoming 2022 World Cup in Qatar.

 

                                                                                Fatima Al-Nuaimi

To clarify, the SC is an institutional entity mandated to oversee, monitor and deliver all the projects for and relevant to the mega-event. In-tandem, this body actualizes various legacy programs: it uses the mega-event as a catalyst for social and economic development, thus complimenting the objectives enumerated in Qatar National Vision 2030.

 

Fatma Al Nuaimi asserted that the 2022 World Cup in Qatar will be an innovative one: there will be tangible and intangible benefits.

 

 

Firstly, Fatma Al Nuaimi detailed a concrete tangible benefit or advancement with the new cooling technology that was installed in Al Wakrah stadium. In fact, the SC representative stated the following:

We have been successful in making innovations in two fields. Firstly, the cooling technology – as one will witness when the weather is hot outside. But inside the stadium, during the match, the atmosphere and experience will be very pleasant.

 

Furthermore, the representative mentioned the long-term benefits of this technology by stating the following:

“The cooling technology and the cooling helmets for the workers are innovations that the state of Qatar has invested in. These are something which can be a legacy for countries who have the same atmosphere and climate for mega-events, sporting or otherwise they want to host even beyond the 2022 World Cup. This could be a transfer of knowledge that we could give out”

 

                                                                                                                                               The Supreme Committee for Delivery and Legacy provides cooling apparel to World Cup Workers

 

This example of technological innovation clearly illustrates Qatar’s capacity to employ sophisticated technologies and demonstrates the country’s commitment to sustainable development via technological transfers to external entities or countries. For the intangible benefits, thus, legacy programs,  the SC launched Challenge 22 and Generation Amazing. In essence, these initiatives serve the purpose to attract and engage regional/local  entrepreneurs and talents in order to integrate them in the preparations for the World Cup.

 

The SC representative detailed the following on Challenge 22 initiative:

In Challenge 22, people submitted their ideas and the winning idea got a grant of USD 100,000. From that, they would be working towards commercialization and as a commitment, we would be contracting them as our suppliers. That would help improve the profile of the companies and they could be set up and continue beyond the World Cup.”

 

                                                                                                 Fan celebrating during the Amir Cup Finale 2019

Lastly, the SC representative shed light on the Josoor Institute, which was established in December of 2013. The institute aims to provide short courses and diplomas pertinent to delivering mega-events. Most importantly, the institute is linked with internationally acclaimed institutions, such as Georgetown University and the University of Liverpool. Most recently, Bocconi School of Management, which offers FIFA Masters programs, affiliated itself with Josoor.

 

 

 

 

 

 

 

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