Analysis

U.S Embassy in Qatar Announces 2019 Discover America Festival

On October 23rd, 2019, the U.S Embassy in Qatar announced the 2019 Discover America Festival, which will celebrate and promote American-made innovations and American culture. In addition, the festival will feature a myriad of different events that will boast American fashion, food, consumer products, cinema, and business. All events are open to the public, and the Embassy will be hosting events from October 23rd until November 2, 2019.

The announcement of the festival comes at a propitious time for US-Qatar bilateral relations. Economically, the U.S is Qatar’s largest trading partner and the largest source of foreign direct investments. Most notably, bilateral trade has increased by more than 17% in the first eight months of 2019, and more than 100 U.S-based companies have opened offices in Qatar.  More than 40,000 Qataris sojourn the United States annually, 15,000 of which are students.

For the festival, Al-Shaya Group is responsible for promoting famous American brands, such as Foot Locker, West Elm, Bath and Body Works, Pottery Barn, Payless, Pinkberry, Shake Shack, and Texas Roadhouse. While, Lulu Hypermarket will exhibit special promotions on various American products, including products that promote healthier lifestyles and environmental sustainability.

The U.S Embassy has also partnered with Doha Film Institute to screen the “Cinema Under the Stars” series, which includes family-friendly movies so that everyone may participate and enjoy the festival. The screenings will occur every evening at 7:00 p.m. from October 23rd until October 26th.

Lastly, the Embassy will have a booth at QITCOM to promote the Select USA Investment program. The program will share valuable information to entrepreneurs about investment opportunities in the United States and will emphasize the existing US-Qatar partnership on smart cities and technology.

 

 

 

(Image Source: US Embassy – Qatar)

 

 

 

 

 

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